Maybelline Niacinamide Serum Primer - 30ml

Meet Serum Grippy, Maybelline New York’s innovative makeup mask primer that delivers up to 24 hours of hold and hydration. Featuring Serum Grippy™ technology, this ultra-blendable, water-based formula transforms from a fresh, sensorial serum texture to a makeup-catching base in just 20 seconds. Enriched with 2% niacinamide, it helps improve skin texture while providing long-lasting hydration and a visibly plump, refreshed look. The vegan formula contains no animal-derived ingredients, leaves no white cast, and feels weightless without any greasy or cakey feel. Designed to work seamlessly under makeup, it builds up well and is suitable for all skin types—even sensitive skin. The result? Smooth, radiant skin and makeup that stays put all day. Simply dab, glide, and hold for a flawless, long-lasting finish that keeps your look in place. Whether you want an everyday glow or a full-bodied shine, Serum Grippy™ is the new essential primer for next-level makeup performance.