The Philips Hair Straightener BHS510/03 offers fast and efficient straightening with its ThermoShield technology, reducing heat damage. The argan-oil-infused ceramic plates glide smoothly through hair, resulting in 50% faster straightening. Ionic care eliminates static and adds shine, leaving hair smooth and frizz-free. With 12 heat settings and a temperature dial, you can customize your styling experience. The straightener features a 30-second heat-up time and automatic shut-off for safety and convenience.